Venture Partner
Craft VenturesCheck size: No personal check-size range is published. Craft invests from angel/seed through venture and growth; amounts in Bryan's investment announcements are total company rounds, not his personal or standard Craft checks.
Bryan applies a growth, revenue, and marketplace lens shaped by building Reddit's New York revenue organization and Twitter's startup advertising business. His investments favor products that remove expensive operational friction, demonstrate clear founder-market fit, delight customers enough to produce strong advocacy, and can use software, AI, services, or community-led distribution to create a meaningful performance advantage.
Founder-market fit grounded in lived pain, raving customers, measurable workflow efficiency, large markets with conflicting stakeholders, products that give users an unfair advantage, strong early usage, a credible revenue motion, and founders who can combine product execution with creative go-to-market.
His published investments imply caution around shallow workflow layers that do not solve the full job, products without customer urgency or measurable ROI, founders lacking firsthand insight, weak go-to-market discipline, and automation that shifts rather than removes work. These are inferred signals, not a published rejection list.
Show the painful workflow in concrete terms, who pays, time or money lost today, and why your product solves the complete job. Bring customer calls or references, retention and usage, sales efficiency, expansion behavior, and proof of founder-market fit. Explain whether distribution is product-led, sales-led, marketplace-driven, or community-led and why it compounds.
Measure the manual actions removed, high-value time returned, error and cycle-time reduction, integration burden, and resulting effect on revenue, throughput, or customer experience.
Look for direct experience of the problem, domain relationships, a credible insight unavailable to outsiders, and early product decisions that reflect detailed understanding of users.
Identify which steps can be standardized in software and which require licensed judgment or human execution; test whether the combined model improves margins and outcomes as it scales.
Treat customers who view a product as a competitive weapon—and hesitate to reveal it to peers—as evidence of unusually strong ROI and differentiated value.
Construction permitting requires an end-to-end software-and-services solution because fragmented stakeholders, regulation, and specialized review work cannot be solved by collaboration software alone.
Sales automation is valuable when it removes low-leverage manual actions, integrates into existing systems, and lets representatives spend more time in live customer conversations.
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Before Craft, Bryan built Reddit's New York office and East Coast revenue team, scaling annualized revenue more than tenfold to above $100M while leading sales, customer success, and creative strategy. Earlier he worked on acquisition marketing and direct-response advertising at Twitter. He founded Riverside Ventures in 2017 and has made personal investments including Carta, Slack, Robinhood, DocuSign, and Dapper Labs.