Product-Led Growth

Craft Ventures

Check: No personal check-size range is published. Craft invests from angel/seed through venture and growth; amounts in Bryan's investment announcements are total company rounds, not his personal or standard Craft checks.

Bryan applies a growth, revenue, and marketplace lens shaped by building Reddit's New York revenue organization and Twitter's startup advertising business. His investments favor products that remove expensive operational friction, demonstrate clear founder-market fit, delight customers enough to produce strong advocacy, and can use software, AI, services, or community-led distribution to create a meaningful performance advantage.

Craft Ventures

Check: No personal check-size range is published. His disclosed Craft investments include seed and Series A rounds, while his earlier Figma work included advising and investing in PLG SaaS from pre-seed through Series C; these are stage indicators, not personal check limits.

Sean backs technically ambitious design, developer, and bottom-up software that gives professionals greater control rather than reducing their work to generic automation. His Figma experience informs a patient PLG lens: build a deeply integrated product, let self-serve usage and customer data reveal the enterprise motion, and add sales at the right moment. Recent creative-AI work emphasizes open ecosystems, programmable workflows, proprietary formats or data, and durable orchestration layers that persist as underlying models change.

Craft Ventures

Check: No personal check-size range is published. Craft invests from early-stage venture through growth, and Michael's disclosed financings span several stages; those total round sizes are not personal or standard check sizes.

Michael invests across venture and growth with a focus on cybersecurity, infrastructure, and AI applications. His operating framework prizes durable revenue, efficient growth, healthy unit economics, precise ideal-customer selection, strong retention, and repeatable go-to-market systems. His recent portfolio work concentrates on autonomous security, machine and agent identity, developer platforms, data infrastructure, and applied AI with clear production usage.

Northzone (Web3)

Check: No personal check-size range is published. Jessica invests through Northzone's multi-stage funds; financing announcements report total rounds, not her personal allocation range.

Jessica backs product-led platforms and UX-driven software that use technology and intuitive experiences to disrupt traditional industries. Her operator lens emphasizes speed and momentum at company formation, then patient, conviction-based founder relationships. She is especially interested in growth loops embedded in product—onboarding, usage, community, and data—rather than growth purchased only through advertising.

Y Combinator

Check: YC's current standard deal is $500K for each accepted company: $125K for 7% on a post-money SAFE plus $375K on an uncapped MFN SAFE, accompanied by YC's participation right. It is a program-wide deal, not David's personal angel range.

David's founder story centers on building a simple mobile product to massive reach, confronting weak long-term retention and monetization honestly, then following the strongest user behavior into a better product that became Google Photos. His lens favors technical founders who build quickly, notice what users actually value, distinguish downloads from durable engagement and can pivot without losing the underlying insight.

Craft Ventures

Check: No Zao-specific check range is public. His attributed deals span Series A through late growth, while Craft operates separate early-stage and growth funds. Founders should confirm current vehicle, ownership target and sizing through inquiries@craftventures.com rather than infer a range from individual announced rounds.

Zao invests in software with a particular focus on data and AI infrastructure and developer tools. His work favors open, interoperable or community-led platforms that become default infrastructure: technically excellent products with fast time to value, authentic developer adoption, a clear activation event and a path from grassroots use to enterprise-scale workloads. He pairs growth investing with embedded operating work on finance, business operations and product-led growth.