General Partner
Sugar CapitalCheck size: Sugar Capital does not publish a standard current check-size range on its official site.
Will Hawthorne invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.
Distinct consumer insight, culturally resonant brands, useful commerce software and founders who communicate with clarity through decks, models and direct questions.
The firm centers the commerce ecosystem; companies without a consumer, retail or commerce-enablement connection appear less aligned.
Use the deck, model or office-hours route and show customer insight, product pull, unit economics, distribution and why the company can endure within commerce.
No writing has been linked yet. Kit can search for posts, interviews, and fund essays worth reading before outreach.
No podcast appearances are linked yet. Ask Kit to check for interviews that reveal how this investor thinks.
Quote coverage is incomplete. Kit can look for direct comments on markets, founders, and investment criteria.
Will Hawthorne is a current General Partner at Sugar Capital, according to the firm's official roster. No prior employer, education or personal portfolio is inferred where the official source does not publish one.