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  1. Sectors
  2. /E-Commerce

E-Commerce

31 VCs and 6 funds investing in E-Commerce

VCs investing in E-Commerce

Chris Fralic

Board Partner

92%

First Round Capital

Check: Not applicable to his current role: First Round states that Chris has made no new investments since becoming a Board Partner in 2019. Historical round or check data should not be used to imply current investment authority.

Chris is now a portfolio-support and board partner rather than an active new-investment partner. His historical investing centered on advertising and marketing technology, social and mobile products, ecommerce and travel, connected devices, and gaming. The through-line in his current work is relationship-driven company building: connecting founders to people, resources, partners, and advice that can help them go the distance.

Existing Portfolio SupportBoard Service

Keith Rabois

Managing Director

90%

Khosla Ventures

Check: No personal check-size range is published. Keith invests across stages, and disclosed financings across his portfolio should not be treated as a standard personal allocation range.

Keith is a stage- and sector-flexible investor who looks for exceptional founders with decisive judgment, high agency, a contrarian insight, and the ability to recruit unusually strong talent. His record favors category-defining networks and platforms—payments, marketplaces, commerce, financial software, and technology-enabled services—where operational excellence and founder-led intensity can compound into market leadership.

Pre-SeedSeedSeries A

Sophia Amoruso

Founder and Managing Partner

90%

Trust Fund

Check: $150K-$300K checks, as published by Trust Fund.

Sophia Amoruso invests or supports investments through Trust Fund's published strategy: Back tech-enabled products that help people start and build businesses, especially marketplaces, commerce infrastructure, logistics, supply-chain and productivity tools.

Pre-SeedSeed

Brian Brackeen

General Partner

80%

Lightship Capital

Check: Lightship Capital does not publish a standard current check-size range.

Brian Brackeen invests or supports investments through Lightship Capital's published strategy: Invest post-product and post-revenue from pre-seed through Series A in founders of color, LGBTQ+ founders, women and innovators with disabilities, especially across the Midwest and South.

Pre-SeedSeedSeries A

Alexis Alston

Partner

80%

Lightship Capital

Check: Lightship Capital does not publish a standard current check-size range.

Alexis Alston invests or supports investments through Lightship Capital's published strategy: Invest post-product and post-revenue from pre-seed through Series A in founders of color, LGBTQ+ founders, women and innovators with disabilities, especially across the Midwest and South.

Pre-SeedSeedSeries A

Marlon Avery

Engineering Director

80%

Lightship Capital

Check: Lightship Capital does not publish a standard current check-size range.

Marlon Avery serves in a Engineering Director capacity at Lightship Capital. This profile preserves the role distinction; the firm's mandate is included only as shared context.

Pre-SeedSeedSeries A

Brian Goldberg

Founder and Executive Chairman

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Brian Goldberg invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Anish Sheth

President

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Anish Sheth invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Brittany Blass

Operating Partner

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Brittany Blass invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Dan Aziz

Operating Partner

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Dan Aziz invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Brittney “Boots” Richards

Senior Vice President of Growth Marketing

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Brittney “Boots” Richards is listed in a Senior Vice President of Growth Marketing capacity at Redbud Brands. No person-specific investment thesis is published for this role; the firm's mandate is included only as shared context.

Company CreationEarly StageGrowth Stage

Charles Davis

Vice President of Investments

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Charles Davis invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Paul Kapsner

Vice President, Finance and Accounting

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Paul Kapsner is listed in a Vice President, Finance and Accounting capacity at Redbud Brands. No person-specific investment thesis is published for this role; the firm's mandate is included only as shared context.

Company CreationEarly StageGrowth Stage

Casey Murck

Director of Operations

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Casey Murck is listed in a Director of Operations capacity at Redbud Brands. No person-specific investment thesis is published for this role; the firm's mandate is included only as shared context.

Company CreationEarly StageGrowth Stage

Sarah Robinson

Director of Accounting and HR

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Sarah Robinson is listed in a Director of Accounting and HR capacity at Redbud Brands. No person-specific investment thesis is published for this role; the firm's mandate is included only as shared context.

Company CreationEarly StageGrowth Stage

Christina Burke

Investor Relations and Administrative Manager

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Christina Burke invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Sylvana Magaña

Associate Director of Supply Chain

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Sylvana Magaña invests or supports investments through Redbud Brands's published strategy: Create and invest in differentiated consumer brands, pairing capital with a shared operating-services platform across launch, acceleration and scale.

Company CreationEarly StageGrowth Stage

Amber Geery

Accounting Manager

80%

Redbud Brands

Check: $1M-$20M+ for emerging and growth brands; $10M-$100M for mature scale opportunities, as published by Redbud.

Amber Geery is listed in a Accounting Manager capacity at Redbud Brands. No person-specific investment thesis is published for this role; the firm's mandate is included only as shared context.

Company CreationEarly StageGrowth Stage

Ahmad Nazzal

Investment Principal

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Ahmad Nazzal invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Alina Truhina

Founding and Managing Partner

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Alina Truhina invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Aly El Shalakany

Venture Partner

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Aly El Shalakany invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Fatema Al-Khater

Partner

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Fatema Al-Khater invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Konstantin Behr

Head of Corporate Development

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Konstantin Behr invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Roo Rogers

General Partner

80%

A-typical Ventures

Check: A-typical Ventures does not publish a standard current check-size range on its official site.

Roo Rogers invests or supports investments through A-typical Ventures's published strategy: Back unconventional founders from pre-seed through Series A across the GCC, Levant, Türkiye and Pakistan, helping regionally rooted companies scale globally.

Pre-SeedSeedSeries A

Will Hawthorne

General Partner

80%

Sugar Capital

Check: Sugar Capital does not publish a standard current check-size range on its official site.

Will Hawthorne invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.

Pre-SeedSeedEarly Stage

Krista Moatz

General Partner

80%

Sugar Capital

Check: Sugar Capital does not publish a standard current check-size range on its official site.

Krista Moatz invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.

Pre-SeedSeedEarly Stage

Brian Sugar

General Partner

80%

Sugar Capital

Check: Sugar Capital does not publish a standard current check-size range on its official site.

Brian Sugar invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.

Pre-SeedSeedEarly Stage

Lisa Sugar

General Partner

80%

Sugar Capital

Check: Sugar Capital does not publish a standard current check-size range on its official site.

Lisa Sugar invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.

Pre-SeedSeedEarly Stage

Moshe Lifschitz

Founder and Managing Partner

80%

Shrug Capital

Check: Shrug Capital does not publish a standard current check-size range on its official site.

Moshe Lifschitz invests or supports investments through Shrug Capital's published strategy: Back early founders across consumer and technology, then use a high-trust network, cultural instinct, storytelling and relentless introductions to create early leverage.

Pre-SeedSeedEarly Stage

Candice Matthews Brackeen

General Partner

80%

Lightship Capital

Check: Lightship Capital does not publish a standard current check-size range.

Candice Matthews Brackeen invests or supports investments through Lightship Capital's published strategy: Invest post-product and post-revenue from pre-seed through Series A in founders of color, LGBTQ+ founders, women and innovators with disabilities, especially across the Midwest and South.

Pre-SeedSeedSeries A

Niv Dror

Founder and Managing Partner

75%

Shrug Capital

Check: Shrug Capital does not publish a standard current check-size range on its official site.

Niv Dror invests or supports investments through Shrug Capital's published strategy: Back early founders across consumer and technology, then use a high-trust network, cultural instinct, storytelling and relentless introductions to create early leverage.

Pre-SeedSeedEarly Stage

Funds focused on E-Commerce

Redbud Brands

Austin, Texas

12 people0 investments

A-typical Ventures

Doha, Qatar

6 people0 investments

Sugar Capital

San Francisco, California

4 people0 investments

Lightship Capital

Cincinnati, Ohio

4 people0 investments

Shrug Capital

San Francisco and New York

2 people0 investments

Trust Fund

Los Angeles, California

1 people0 investments