Founder and Managing Partner
Shrug CapitalCheck size: Shrug Capital does not publish a standard current check-size range on its official site.
Moshe Lifschitz invests or supports investments through Shrug Capital's published strategy: Back early founders across consumer and technology, then use a high-trust network, cultural instinct, storytelling and relentless introductions to create early leverage.
Products with exceptional founder and product instincts, emerging cultural relevance and the potential to look like a toy before becoming important.
No formal exclusions are published; products without distinctive founder insight, cultural pull or a compelling early-stage story appear less aligned.
Make the product and cultural insight memorable, show why users will care, clarify the round and ask directly for the fundraising, positioning or network help needed.
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Moshe Lifschitz is listed by Shrug Capital as Founder and Managing Partner. Early-stage investor known for fundraising, network and hands-on portfolio support.