General Partner at Sugar Capital
Check size: Sugar Capital does not publish a standard current check-size range on its official site.
Will Hawthorne invests or supports investments through Sugar Capital's published strategy: Invest early at the intersection of technology and commerce, backing consumer brands and the software infrastructure that powers modern retail.
Use the deck, model or office-hours route and show customer insight, product pull, unit economics, distribution and why the company can endure within commerce.
Distinct consumer insight, culturally resonant brands, useful commerce software and founders who communicate with clarity through decks, models and direct questions.
The firm centers the commerce ecosystem; companies without a consumer, retail or commerce-enablement connection appear less aligned.