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  3. /Li Jin
  4. /Briefing
Pre-Pitch Briefing

Li Jin

Co-Founder & General Partner at Variant Fund

SeedSeries ACreator EconomySocialConsumer

Their Thesis

Creator economy, passion economy, crypto-enabled creator business models.

How to Pitch Them

Show creator-centric design. Li thinks about how crypto empowers individual creators.

What Excites Them

Creator-first platforms, passion economy tools, onchain creator monetization

What They Pass On

Platform-extractive models, creators as afterthought

Key Frameworks

100 True Fans Model

Crypto enables creators to monetize with far fewer fans through direct ownership and community tokens.

In Their Own Words

“The creator economy needs a middle class, and crypto can build one.”

— Harvard Business Review

“The future of work is not about gig economy. It is about the passion economy, where people monetize their unique skills and knowledge.”

— Blog

Recent Writing

A Framework for Thinking About Opportunities in Tokenized Marketplacesblog
AI and the ‘Why Now’ of Data DAOsblog
Crypto and Net-New Marketplacesblog
On the Intersection of AI and Cryptoblog
Crypto as the Next Iteration of the Attention Economyblog

Podcast Appearances

Web3 Social and the Ownership Economy — Bankless
web3 socialownershipcreator tokens
The Creator Economy — a16z Podcast
creatorspassion economy
The Creator Economy x Crypto — a16z Podcast
creator economyNFTs100 true fans

Variant Fund Portfolio

Top Sectors

Infrastructure9
DeFi2
NFT/Gaming2
NFT1
L1/L21

Stage Distribution

Seed31
Series A19
Pre-Seed7
Token4
Series B4
onchain via Mirror
Takenos
Seed
The Clearing Company
Seed
True Markets
Series A
Turnkey
Seed
Whetstone Research
Pre-Seed
ZkCloud
Seed
ZKsync
Series C
Zora
Seed
Swoop

+ 60 more investments. View fund →

← Full profile@ljin18LinkedInVariant Fund website