Investment Thesis
Creator economy, passion economy, crypto-enabled creator business models.
What Excites Them
Creator-first platforms, passion economy tools, onchain creator monetization
What They Pass On
Platform-extractive models, creators as afterthought
How to Pitch
Show creator-centric design. Li thinks about how crypto empowers individual creators.
Key Frameworks
100 True Fans Model
Crypto enables creators to monetize with far fewer fans through direct ownership and community tokens.
Notable Writing
Web3 tools give creators unprecedented ability to monetize and own their work.
NFTs enable new work models where creators own their audience relationship directly.
Platform economics skew to top creators; crypto can distribute value more equitably.
You only need 100 true fans willing to pay for premium content
Crypto enables creators to monetize with far fewer fans through direct ownership.
New platforms enable people to earn a living from their passions
Podcast Appearances
Key Quotes
“The creator economy needs a middle class, and crypto can build one.”
— Harvard Business Review
“The future of work is not about gig economy. It is about the passion economy, where people monetize their unique skills and knowledge.”
— Blog
Background
General Partner at Variant. Previously at a16z. Author and thought leader on creator economy.