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  1. Home
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  3. /Mike Marg
  4. /Briefing
Pre-Pitch Briefing

Mike Marg

Partner at Craft Ventures

Check size: No Mike-specific check range is public. Craft's official portfolio attributes angel/seed, venture and growth investments to him, but financing totals and round labels are not his check size. Confirm vehicle, ownership target, reserves and lead appetite directly.

AngelSeedSeries ASeries BGrowthGenerative AIEnterprise AI AgentsVoice AIAPIsDeveloper InfrastructureEnterprise SaaSData InfrastructureFraud and RiskSales TechnologyGo-to-Market Software

Their Thesis

Mike invests in enterprise software and AI products that deliver fast, legible value to an end user and can expand from bottom-up adoption into durable enterprise systems. His work links product architecture to buying behavior: a focused AI stack, proprietary retrieval and data access, excellent productization, a clear ideal customer profile and a repeatable go-to-market motion are more important than a broad market map or generic AI label.

How to Pitch Them

Show the product and time-to-value first. Define user, buyer, job, current workaround, ICP and why now; provide self-serve activation, usage, retention, expansion and sales-cycle data; explain model, data, retrieval, API and product moats; outline bottom-up entry and enterprise conversion; then state round, use of funds and the GTM problem where Mike can help.

What Excites Them

Products that create valuable output immediately, bottom-up user love, strong self-serve or developer adoption, a precise buyer and job-to-be-done, model plus product advantages, access to necessary enterprise data, credible enterprise expansion, fast execution and founders who want hands-on GTM help.

What They Pass On

His writing warns against undifferentiated AI products, expansive market maps that ignore buyer demand, unclear ICPs, sales tactics that rely on noise, and tools with onboarding friction or no durable data/retrieval advantage. He has not published an exhaustive personal pass list; treat these as source-grounded signals.

Key Frameworks

AI simple-stack map

Map the model, vector or classification layer and permissioned retrieval mechanism, then identify which layer owns the differentiated customer value.

Bottom-up-to-enterprise loop

Measure immediate individual value, self-serve activation and organic adoption, then prove security, administration and expansion into an enterprise contract.

Earned-secret test

Identify the founder's non-obvious insight from direct operating experience and connect it to a large problem outsiders misunderstand.

GTM reality check

Specify ICP, buyer, user, trigger, sales motion, cycle, conversion, payback and expansion rather than relying on a broad market narrative.

Modality quality moat

For voice or other AI modalities, test whether small quality differences materially improve trust, task completion and customer outcomes.

Recent Writing

Investing in ElevenLabs: Leading the Voice AI ModalityInvestment thesis

Voice AI can become a major business interface when a company combines high-quality underlying models, rapid productization, bottom-up traction and products for creators and enterprises.

The AI Simple StackMarket framework

Enterprise AI adoption centers on a minimum viable stack of models, vector search and permissioned data retrieval, evaluated through real buyer appetite rather than equal-weight market maps.

Surviving and Thriving in Tough Sales ConditionsOperating guidance

Crowded SaaS markets and difficult macro conditions require teams to adapt sales execution, sharpen differentiation and replace outdated tactics with a more efficient GTM motion.

Why We Invested in SentiLinkInvestment thesis

Founders with an earned secret about a massive, poorly understood problem can build defensible API products, as SentiLink did around synthetic identity fraud.

Craft Ventures Portfolio

Top Sectors

Enterprise51
Consumer16
SaaS3
Enterprise/Consumer2
Consumer/Enterprise2

Stage Distribution

Angel-Seed33
Venture32
Growth23
IPO5
Series B4
SendosoEnterprise
Venture
PearlEnterprise
Venture
People Data LabsEnterprise
Growth
PeregrineEnterprise
Venture
PipeEnterprise
Angel-Seed
PrimerEnterprise
Angel-Seed
ProductboardEnterprise
Growth
Replit
Growth
ReturnlyEnterprise/Consumer
Growth
RoboflowEnterprise
Venture/Series A

+ 106 more investments. View fund →

← Full profile@https://x.com/mikemarg_LinkedInCraft Ventures website