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  1. Home
  2. /VCs
  3. /Todd Jackson
  4. /Briefing
Pre-Pitch Briefing

Todd Jackson

Partner at First Round Capital

Check size: First Round's published firm-wide initial checks are typically $1M–$7M, averaging about $3.5M; it has participated in rounds from $100K to $20M. No personal range is published for Todd.

AngelPre-SeedSeedArtificial IntelligenceAI InfrastructureDeveloper ToolsCybersecurityEnterprise SoftwareDesign SoftwareProductivityGenerative MediaAutonomous Agents

Their Thesis

Todd backs technical founders who can turn complex technology into an elegant power tool and is unusually focused on the mechanics of reaching product-market fit. His disclosed portfolio—fal, Parallel, Town, Ploy, Artemis, Actively, and Noon—centers on generative-media infrastructure, AI-native software, agentic products, security, sales reasoning, website automation, and design-to-code workflows.

How to Pitch Them

Begin with market selection and the acute need, then make the 4Ps explicit: persona, problem, promise, and product. Show why the technology becomes a simple power tool, what customers already do without it, what they will pay for, and the leading evidence of pull. Describe design-partner learning, iteration or pivot criteria, and the path to at least a $100M-ARR market. A referral is faster, but First Round reviews cold submissions.

What Excites Them

Deeply technical products that feel simple and powerful, founders who select a valuable market before overbuilding, acute functional and emotional user needs, fast evidence-driven iteration, design partners willing to pay, and teams that can translate breakthrough technology into a must-have workflow.

What They Pass On

His published PMF work implies weak fit for nice-to-have products, attractive technology without an acute customer need, a weak or non-venture-scale market, discovery that merely confirms founder beliefs, product iteration without explicit hypotheses, and later-stage companies already beyond First Round's first-money mandate.

Key Frameworks

Four levels of PMF

Classify a sales-led B2B product as nascent, developing, strong, or extreme product-market fit, then use stage-specific indicators instead of treating PMF as a binary feeling.

Functional–emotional need test

A promising idea meets an acute functional job and an important emotional need in a large market, while a breakthrough interface makes the underlying technology usable.

Four-P discovery

State and test persona, problem, promise, and product; use willingness-to-pay and design-partner behavior to avoid hearing only what confirms the founder's preferred idea.

Complex-tech power-tool test

Ask whether deep technical capability is hidden behind a simple, powerful user experience that amplifies the customer's skill rather than exposing system complexity.

In Their Own Words

“Figuring out how to translate complex technology into elegant ‘power tools’ is a passion of mine.”

— https://www.firstround.com/team/investing/todd-jackson

“The most important choice you make is the one before you get started.”

— https://review.firstround.com/after-15-years-as-a-product-leader-ceo-and-now-vc-heres-the-advice-i-always-share-with-future-founders/

Recent Writing

Levels of PMFFramework

Sales-led B2B product-market fit can be decomposed into observable levels and improved through explicit work on discovery, market, positioning, sales, and iteration.

20 Lessons From 20 Different Paths to Product-Market FitReview Article

Real paths to product-market fit are nonlinear; studying detailed founder histories reveals repeatable lessons about pivots, customer discovery, market selection, and early pull.

After 15 Years as a Product Leader, CEO and Now VC, Here’s the Advice I Always Share with Future FoundersReview Article

Founders improve the odds of product-market fit by choosing a valuable market, combining acute functional and emotional needs, and translating technical complexity into an accessible power tool.

Podcast Appearances

A framework for finding product-market fit: Todd Jackson on Lenny's Podcast — Lenny's Podcast
product-market fitB2Bcustomer discoverymarket selection

First Round Capital Portfolio

Top Sectors

Payments1
SaaS1
E-commerce1
Gaming1
Marketplace1

Stage Distribution

IPO2
Series D1
Series C1
Series H1
Mint
$5.0M
Adaptly
$5.0M
SingleStore (MemSQL)
$5.0M
Clearbit
$5.0M
Loom
$5.0M
Textio
$5.0M
Square (Block)
$5.0M
Lookout
$5.0M
Mint (acquired by Intuit)
$5.0M
Hotel Tonight
$5.0M

+ 6 more investments. View fund →

← Full profileFirst Round Capital website