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  1. Home
  2. /VCs
  3. /Annie Duke
  4. /Briefing
Pre-Pitch Briefing

Annie Duke

Special Partner, Decision Science at First Round Capital

Check size: Firm-level: First Round says its average initial investment is $3.5M, with investments in rounds from $100K to $20M. This is not a personal check range for Annie.

Pre-SeedSeedSector AgnosticDecision ScienceFounder CoachingPortfolio Support

Their Thesis

Annie's role applies decision science to venture and company building: formalize investment rubrics, reduce cognitive bias and noise, improve data collection, separate decision quality from outcome luck, and retrospectively calibrate decisions. With founders, she uses base rates, expected value, explicit benchmarks, and pre-committed kill criteria to distinguish productive grit from escalation of commitment.

How to Pitch Them

Do not treat Annie as a conventional deal lead. In a decision or portfolio-support conversation, frame the choice, enumerate plausible outcomes, state probabilities and assumptions, use the relevant reference class, surface evidence that would change your view, and define measurable leading indicators and kill criteria before commitment and identity make updating harder.

What Excites Them

Annie's documented remit is better decision process rather than a personal sector thesis. She is interested in high-quality decisions under uncertainty: explicit assumptions, multiple possible outcomes, base-rate awareness, disconfirming evidence, and teams willing to learn and recalibrate.

What They Pass On

No personal deal pass criteria are published. Her decision-science work warns against outcome-based reasoning, unsupported certainty, hindsight and confirmation bias, sunk-cost escalation, ignoring base rates, and goals without pre-agreed conditions for changing course.

Key Frameworks

Decision hygiene and retrospective calibration

Define an investment rubric before seeing the outcome, collect the information used at decision time, reduce bias and noise, then review the process retrospectively without confusing luck with skill.

Kill criteria

Before commitment escalates, specify measurable leading indicators, a review date, and the conditions that will trigger a pivot or stop; use an outside advisor to hold the decision-maker to those terms.

In Their Own Words

“We tend to think about quitting as leaving the court. But pivoting is still quitting.”

— https://review.firstround.com/grit-or-quit-tactical-advice-for-founders-facing-tough-company-building-decisions/

“Start thinking about waste as a forward-looking problem, not a backward-looking one.”

— https://review.firstround.com/grit-or-quit-tactical-advice-for-founders-facing-tough-company-building-decisions/

Recent Writing

The Tactical Guide to Making Better Decisions When Starting and Scaling CompaniesInterview

Improve decisions under uncertainty by making assumptions explicit, consulting outside views, using base rates, and evaluating process separately from the eventual outcome.

Grit or Quit? Tactical Advice for Founders Facing Tough Company Building DecisionsInterview

Grit is useful only while the path retains positive expected value; founders should define leading indicators and kill criteria before sunk costs and identity cloud judgment.

Podcast Appearances

Why everything we've been taught about quitting is wrong — Annie Duke — In Depth
quittingdecision sciencebase ratesexpected valuecognitive biaskill criteria

First Round Capital Portfolio

Top Sectors

Payments1
SaaS1
E-commerce1
Gaming1
Marketplace1

Stage Distribution

IPO2
Series D1
Series C1
Series H1
Mint
$5.0M
Adaptly
$5.0M
SingleStore (MemSQL)
$5.0M
Clearbit
$5.0M
Loom
$5.0M
Textio
$5.0M
Square (Block)
$5.0M
Lookout
$5.0M
Mint (acquired by Intuit)
$5.0M
Hotel Tonight
$5.0M

+ 6 more investments. View fund →

← Full profile@https://x.com/AnnieDukeFirst Round Capital website