Partner
Craft VenturesCheck size: Firm-level public estimate: $500K-$3M at Seed, $3M-$10M+ at Series A/B, and $10M+ at Growth
Marg invests in generative AI, APIs, and enterprise AI agents, pairing an enterprise-buyer lens with deep go-to-market operating experience. His writing argues that AI markets should not be treated as uniformly attractive: durable winners need a concrete enterprise ICP, budget, renewal potential, traction, and a minimum viable stack that creates measurable employee or product value.
Fast-executing founders with expressive, differentiated AI products and strong bottom-up traction, especially where a clear enterprise buyer has budget and renewal potential. Marg also values founders who want hands-on help mapping the go-to-market motion.
AI products positioned only by category hype or a broad market map, without evidence of buyer appetite, a precise ICP, differentiated use-case traction, deployment simplicity, budget ownership, or a credible renewal path.
Identify the exact enterprise buyer, budget, use case, deployment path, and renewal driver. Show bottom-up traction and how product usage can expand into a repeatable go-to-market motion. For AI infrastructure, be explicit about where you sit across models, vector/data infrastructure, and retrieval, and why customers will adopt your layer rather than assemble alternatives.
Map enterprise AI around three core components—a model, a vector database, and a retrieval mechanism—then test which layer owns a clear ICP, budget, and renewal-worthy value. Source: https://www.craftventures.com/articles/the-ai-simple-stack
Enterprise AI adoption concentrates around a minimum stack of a model, vector database, and data-retrieval layer; investors should weight actual buyer appetite and use-case traction rather than every market-map category equally.
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“It’s important to consider the traction of key use cases, and especially important to consider the buying ideal customer profile.”
— https://www.craftventures.com/articles/the-ai-simple-stack
Mike Marg is a Partner on Craft's San Francisco investment team. Before joining Craft in 2020, he held go-to-market leadership roles at Dropbox, Slack, and Clearbit. He began his career in real-estate private equity at Prudential Global Investment Management, graduated from the University of Pennsylvania, and writes the EarlyGTM newsletter on go-to-market strategy.