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  1. Home
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  3. /Michael Robinson
  4. /Briefing
Pre-Pitch Briefing

Michael Robinson

Partner, Head of Investment Team at Craft Ventures

Check size: No personal check-size range is published. Craft invests from early-stage venture through growth, and Michael's disclosed financings span several stages; those total round sizes are not personal or standard check sizes.

Series ASeries BSeries CGrowthLate StageCybersecurityAI ApplicationsDeveloper InfrastructureData InfrastructureEnterprise SoftwareSaaSCloud SecurityIdentity SecurityCompliance TechnologyHealthcare AIProduct-Led Growth

Their Thesis

Michael invests across venture and growth with a focus on cybersecurity, infrastructure, and AI applications. His operating framework prizes durable revenue, efficient growth, healthy unit economics, precise ideal-customer selection, strong retention, and repeatable go-to-market systems. His recent portfolio work concentrates on autonomous security, machine and agent identity, developer platforms, data infrastructure, and applied AI with clear production usage.

How to Pitch Them

Bring cohort retention, gross and net dollar retention, CAC payback, burn multiple, sales-cycle and win-rate data segmented by customer profile, vertical, and geography. Show why the product is need-to-have, the operational system behind growth, security or infrastructure proof in production, and the plan to turn early pull into an efficient, repeatable venture- or growth-stage business.

What Excites Them

Need-to-have products with measurable ROI, high gross and net retention, efficient customer acquisition, focused ideal-customer profiles, deep founder and customer insight, rapid but disciplined execution, strong bottoms-up adoption paired with enterprise readiness, and operators who can build repeatable systems around early momentum.

What They Pass On

His operating writing warns against growth at all costs, broad unfocused customer targeting, high churn, weak unit economics, excess burn, slow corrective action, undisciplined hiring, and products that are merely nice to have. Investment signals also imply caution when AI or security claims lack production proof and buyer urgency.

Key Frameworks

Eight-part efficiency review

Review churn, customer prioritization, sales productivity, marketing efficiency, pricing, headcount and organizational design, cash management, and execution cadence to extend runway and improve durable growth.

ICP efficiency matrix

Compare verticals, segments, and geographies on growth, retention, win rate, sales-cycle length, gross margin, selling price, acquisition cost, and expansion, then focus resources on the strongest combinations.

Need-to-have test

Use retention, renewal behavior, budget resilience, measurable ROI, and customer reference strength to distinguish critical infrastructure from discretionary software.

Momentum-to-scale system

Translate early demand into repeatable product, go-to-market, financial, hiring, and operating processes without losing the customer insight that created initial pull.

Agentic-security proof

Assess autonomous coverage, false-positive reduction, time to remediation, identity scope, runtime evidence, customer deployment depth, cost replacement, and resistance to AI-enabled threats.

Recent Writing

Efficiency as the Primary Operating PrincipleOperating Framework

SaaS companies should protect runway and durable growth by reducing churn, tightening customer focus, improving unit economics, and executing decisive operational changes rather than pursuing growth at any cost.

Craft Ventures Portfolio

Top Sectors

Enterprise51
Consumer16
SaaS3
Enterprise/Consumer2
Consumer/Enterprise2

Stage Distribution

Angel-Seed33
Venture32
Growth23
IPO5
Series B4
SendosoEnterprise
Venture
PearlEnterprise
Venture
People Data LabsEnterprise
Growth
PeregrineEnterprise
Venture
PipeEnterprise
Angel-Seed
PrimerEnterprise
Angel-Seed
ProductboardEnterprise
Growth
Replit
Growth
ReturnlyEnterprise/Consumer
Growth
RoboflowEnterprise
Venture/Series A

+ 106 more investments. View fund →

← Full profileCraft Ventures website