Operating Partner, Marketing & Growth at Craft Ventures
Based on Craft's description of his role and his recent Craft Insights pieces, Cort's focus is on building predictable growth systems: product-led and community-led growth, strong data and attribution infrastructure, lifecycle marketing, and ICP/ABM discipline. He appears to favor companies that can identify clear activation events and compound growth through product usage and community.
Come with concrete growth mechanics, not just vision: show the activation event that drives retention, the product-led or community-led loop, how you measure attribution and lifecycle conversion, and a crisp ICP/ABM expansion plan. His Craft bio emphasizes predictable organic and paid growth, PLG, data infrastructure, lifecycle mapping, and ICP definition.
Recent Craft posts by Cort center on developer platforms such as Supabase and Replit, especially AI coding and vibe coding, product-led marketing systems, community-first growth, open-source adoption, and developer infrastructure that scales through usage.
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