Product-led Growth

Northzone (Web3)

Check: No current personal angel check range is public. Historical Northzone deals ranged from pre-seed through growth, but firm-level third-party range estimates do not establish Deepka's present allocation. Founders should ask directly about current angel activity and should use Northzone's live team for fund pitches.

At Northzone, Deepka focused on product-led consumer and B2B software, with a particularly developed Future of Work thesis. She argued that structurally scarce frontline labor and obsolete tools create room for vertical systems of record spanning HR, scheduling, payroll and operational insight. Her Sona work shows a preference for multi-module products that expand from a sharp wedge, serve multiple verticals and demonstrate exceptional execution. Kota reflects a related interest in rebuilding regulated employee-benefits infrastructure. Her current personal activity includes occasional angel investments and hands-on experimentation with AI automation, but a new formal mandate is not yet public.