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  3. /Nora Alsarhan
  4. /Briefing
Pre-Pitch Briefing

Nora Alsarhan

CEO at Saudi Venture Capital (SVC)

Check size: SVC program terms—not Nora's personal check authority—state a SAR 1,000,000 ($267K) minimum for direct investments and cap SVC at 30% of a direct round. For fund investments, SVC may contribute up to 65% of fund size, subject to the same aggregate cap for Saudi government-affiliated entities.

Pre-SeedSeedSeries AEarly StageGrowthPre-IPOFund InvestmentsVenture Capital FundsPrivate Equity FundsVenture DebtPrivate DebtStartupsSmall and Medium EnterprisesFintechHealthcareEducation TechnologyE-commerceTransport and Logistics

Their Thesis

Nora leads a public-market-development investor designed to close private-capital gaps in Saudi Arabia. SVC invests through venture, private-equity, venture-debt, private-debt, accelerator, and startup-studio funds, plus direct investments in Saudi-based companies and companies expanding to the Kingdom. The governing lens is ecosystem additionality: catalyze private commitments, support high-growth startups and SMEs, build institutional managers, and prioritize strategic sectors from pre-seed to pre-IPO.

How to Pitch Them

Choose the correct channel first. Fund managers should use SVC's fund-manager contact route and present strategy, Saudi capital-gap evidence, team attribution, governance, pipeline, private commitments, and the requested contribution. Entrepreneurs should normally approach SVC-backed fund managers; for a direct-investment fit, show Saudi incorporation or expansion, strategic impact, co-investor quality, round structure, and compliance with the minimum ticket and 30% cap.

What Excites Them

Fund managers that can attract private capital and operate to institutional standards, investments that address a demonstrated financing gap, high-growth startups and SMEs, strategic-sector impact in Saudi Arabia, and structures that multiply SVC's commitment through capable private partners.

What They Pass On

Published program rules indicate weak fit for direct opportunities without a Saudi base or credible Saudi expansion, rounds below the direct-program minimum, requests that make SVC more than 30% of a direct round, funds exceeding government-contribution limits, and proposals without strategic impact or growth potential. These are institutional rules, not Nora's personal exclusions.

Key Frameworks

Capital-gap additionality

Define the financing gap, why private markets have not filled it, and how SVC participation catalyzes rather than displaces sustainable private capital.

Commitment-multiplier

Measure private and partner capital mobilized per unit of SVC commitment, while testing whether the resulting manager and market remain durable without permanent subsidy.

Fund-manager institutionalization

Assess team attribution, governance, investment process, reporting, compliance, portfolio support, succession, and the ability to raise from independent LPs.

Saudi strategic-impact screen

Evaluate Saudi presence or expansion, national-priority alignment, jobs and capability created, SME or startup growth, and the investment's financial sustainability.

Program-rule fit

Match the proposal to fund or direct investment, eligible stage and geography, minimum ticket, contribution cap, co-investor structure, and strategic-sector requirements before deeper underwriting.

In Their Own Words

“We remain committed to developing investment programs, products and developmental initiatives based on market needs analysis.”

— https://spa.gov.sa/en/N2535081

← Full profileSaudi Venture Capital (SVC) website