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  1. Home
  2. /VCs
  3. /Ricardo de Arruda
  4. /Briefing
Pre-Pitch Briefing

Ricardo de Arruda

Partner, Investing & Research at Paradigm

Check size: Paradigm backs companies from first check through public markets, but neither the firm nor Ricardo publishes his personal check range or decision authority. Portfolio round totals and a historical firm-wide range are not treated as personal allocation evidence.

Pre-SeedSeedEarly StageGrowthPublic MarketsIncubationProtocol ResearchCryptoBlockchain DataData InfrastructureToken IncentivesUser AcquisitionSybil ResistanceZero-Knowledge ProofsProtocol DesignOnchain AnalyticsNew Blockchain EcosystemsDeveloper Infrastructure

Their Thesis

Ricardo uses large-scale onchain data to distinguish real crypto adoption from activity manufactured by incentives or sybils. He focuses on new ecosystems, user acquisition and retention, token distribution, applied zero knowledge, and the infrastructure required to analyze petabyte-scale blockchain data. His core investment question is not simply whether usage grew, but who the real users are, what caused their behavior, and whether engagement persists after rewards decline.

How to Pitch Them

Bring cohort-level evidence, not headline wallet or transaction counts. Separate human users, sybils, bots, and incentive-driven capital; explain attribution methodology and what engagement survives when rewards stop. Show how token distribution connects to retention, governance, or network effects, why the new ecosystem matters, and where applied ZK or better data infrastructure creates a durable advantage.

What Excites Them

Teams using rigorous data to understand users, permissionless products with measurable utility, incentive programs designed around long-term behavior, founders who expose their assumptions to falsifiable metrics, new ecosystems with authentic activity, applied ZK that improves allocation or privacy, and technically ambitious frontier work.

What They Pass On

He publishes no personal pass list. His stated focus implies skepticism toward vanity metrics, volume that cannot be separated from bots or sybils, token incentives that end in churn, opaque attribution, airdrops without a durable distribution thesis, and ecosystem growth unsupported by reliable onchain evidence. These are inferred filters.

Key Frameworks

Organic-activity decomposition

Decompose observed growth into real users, sybils, bots, mercenary capital, and durable participants before using wallet, volume, or transaction metrics to support an investment claim.

Incentive-to-retention test

Track acquisition cohorts through declining rewards and measure repeat use, economic contribution, and network participation to learn whether incentives created behavior or merely rented it.

Airdrop distribution stack

Define the target participant, prove eligibility with resistant data or applied ZK, model adversarial farming, allocate rewards, and measure whether distribution improves ownership and sustained engagement.

Metric provenance check

For every industry or protocol metric, document source data, entity resolution, exclusions, transformations, and reproducibility before treating the result as evidence.

Recent Writing

Introducing the 2026 Paradigm FellowshipAnnouncement

A small, intensive fellowship can accelerate unusually strong early-career crypto builders by connecting them directly with peers, researchers, and frontier projects.

Joining ParadigmAnnouncement

Onchain data should inform investment and mechanism design by separating organic use from manufactured activity and measuring whether incentives create sustained engagement.

Introducing the 2025 Paradigm FellowshipAnnouncement

Paradigm uses a selective builder fellowship to find and support the next generation of technically formidable crypto talent.

Paradigm Portfolio

Top Sectors

Infrastructure6
DeFi4
NFT/Gaming3
L1/L23
Exchange2

Stage Distribution

Series B7
Series A5
Seed4
Early Stage2
Strategic1
Orbital space defense
Blockmesh operating system
Standardeconomics
Cross-border payments app
ZK-based Layer 2 blockchain
Zero-knowledge infrastructure
Shared security protocol & marketplace
Synthetix
Synthetic derivatives protocol
Tax & accounting software

+ 226 more investments. View fund →

← Full profile@https://x.com/notawizardParadigm website