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  3. /Joel Monegro
  4. /Briefing
Pre-Pitch Briefing

Joel Monegro

Partner at Placeholder VC

protocol economicsdecentralized governanceweb3 infrastructurecrypto networks

Their Thesis

Fat protocol thesis and web3 infrastructure. Co-founder of Placeholder with Chris Burniske.

How to Pitch Them

Joel created the fat protocol thesis. Show protocol-level value capture and network effects.

What Excites Them

Protocol-level value capture, web3 infrastructure, network effects

What They Pass On

Thin protocol, application-only plays without protocol moat

Key Frameworks

Fat Protocols Thesis

Value in blockchain networks concentrates at the protocol layer, unlike the internet where apps capture value.

Buyback and Make

Token buyback-and-make programs (reinvesting in the protocol) create more value than token burns.

Fat Protocol Thesis

In crypto, the protocol layer captures more value than the application layer, inverting the web2 pattern

In Their Own Words

“In blockchain, value concentrates at the protocol layer.”

— Fat Protocols (2016)

“In the web3 stack, value concentrates at the protocol layer. Applications are thinner because the protocol does the heavy lifting.”

— Fat Protocols essay

Recent Writing

Stop Burning Tokensblog

Why token burning is often misguided and better economic designs exist

Stop Burning Tokens — Buyback and Make Insteadblog

Token buyback-and-make programs create more sustainable value than token burns.

Thin Applicationsessay

Update to fat protocols thesis: applications capture less value than protocols in crypto.

Fat Protocolsessay

In blockchain, value concentrates at the protocol layer unlike the internet where apps capture value.

Podcast Appearances

Fat Protocols Revisited — Unchained
fat protocolsthin applicationsPlaceholder thesis
Fat Protocols Revisited — Bankless
fat protocolsvalue captureweb3

Placeholder VC Portfolio

Top Sectors

DeFi7
L1/L23
NFT/Gaming2
Infrastructure2
Wallet1

Stage Distribution

Early8
Seed7
Series A1
Token1
DecredL1/L2
Early$5.0M
Zcash (Electric Coin Company)L1/L2
Early$5.0M
BalancerDeFi
Seed$2.0M
ZerionWallet
Seed$2.0M
Mario.xyz (formerly Treasure)NFT/Gaming
Seed$2.0M
LidoDeFi
Early$50.0M
InstadappDeFi
Seed$2.0M
Polkadot (Web3 Foundation)L1/L2
Early$5.0M
UMADeFi
Seed$2.0M
EclipseLayer 2
Series A$50.0M

+ 7 more investments. View fund →

← Full profile@jmonegroLinkedInPlaceholder VC website