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  1. Home
  2. /VCs
  3. /Greg Rosen
  4. /Briefing
Pre-Pitch Briefing

Greg Rosen

Partner at BoxGroup

Check size: Up to $1M at the firm level; Greg has described current checks around $750K-$1M, with smaller checks possible when that is what secures the right company.

Pre-SeedSeedSeries AArtificial IntelligenceDeveloper ToolsEnterprise SoftwareHealthcareFintechMarketplacesFrontier TechConsumer

Their Thesis

Greg practices BoxGroup's high-volume, collaborative earliest-stage strategy: get to exceptional people before a polished deck, optimize for being in the right company rather than target ownership, and make it easy for both founder and investor to reach a fast, conviction-based yes. He looks for founder-market fit and companies capable of defining categories, while remaining syndicate-friendly rather than insisting on leading rounds.

How to Pitch Them

Reach him before the deck is polished if possible. Explain why the founders are uniquely matched to the market, what early product or insight creates conviction, and why now begins a durable movement. Make the proposed check simple and collaborative—BoxGroup wants to be the first commitment and can help assemble the rest of a syndicate without requiring a lead position.

What Excites Them

Exceptional people encountered before the company is fully formed; teams with founder-market fit, deep talent, and the unusual combination of humility and audacity, genius and hustle, curiosity and authenticity, honesty and salesmanship, and imaginative but pragmatic execution.

What They Pass On

Opportunities reached too late to build an early relationship, situations where ownership constraints prevent a collaborative check, and teams that lack BoxGroup's published standards of founder-market fit, integrity, curiosity, and ambition.

Key Frameworks

Get to yes

Design sourcing, decision-making, check size, and syndication to reduce friction on both sides; optimize for owning some of an exceptional company rather than forcing a target ownership percentage.

Before-the-deck sourcing

Build relationships with exceptional people before they announce a company or prepare a formal deck; early access and earned trust help avoid adverse selection in a broad portfolio.

Podcast Appearances

From BoxGroup to Benchmark and Back — Uncapped with Jack Altman #22
collaborative seed investingadverse selectiongetting to yesventure calendar auditsportfolio strategy

BoxGroup Portfolio

Top Sectors

Fintech2
Healthcare2
Social2
E-commerce1

Stage Distribution

Series D2
IPO1
Seed1
Various1
Series B1
Mirror (acquired by Lululemon)
$5.0M
Vine
$5.0M
Various NYC startups
$5.0M
Snackpass
$5.0M
Hungryroot
$5.0M
Away
$5.0M
PlaidFintech
Series D$425.0M
Oscar HealthHealthcare
IPO$5.0M
Ro (Roman Health)Healthcare
Series D$500.0M
MirrorSocial
Seed$10.0M

+ 3 more investments. View fund →

← Full profile@https://x.com/grosenLinkedInBoxGroup website