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  1. Home
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  3. /Sarah Soell
  4. /Briefing
Pre-Pitch Briefing

Sarah Soell

Investor Relations Operations Manager at Bessemer Venture Partners

Check size: Not applicable. Sarah does not publish a check size, startup thesis or investment authority. Founders should contact a Bessemer deal investor; LP and IR process matters fit her team.

Investor-relations operationsFundraising processLP relationship infrastructureInvestor RelationsOperationsProcess DesignContent SystemsFundraising InfrastructureCRMAirtableDealCloudLimited Partners

Their Thesis

Sarah designs the operating system for Bessemer investor relations: content creation, processes and infrastructure supporting fundraising and limited-partner relationships. Her sociology-and-computing education and current DealCloud and Airtable credentials align with turning stakeholder workflows into structured, repeatable systems. This is an operations mandate, not portfolio selection.

How to Pitch Them

Do not pitch Sarah for portfolio investment. For an IR operations request, identify the LP or internal stakeholder, system of record, workflow trigger, desired content or output, owner, deadline and success condition. Use Bessemer's relevant investor for founder outreach.

What Excites Them

For the role: structured processes, useful content, clean relationship data, systems that reduce repeated manual work, clear ownership and infrastructure that lets an IR team serve LPs consistently at scale.

What They Pass On

No founder-screening criteria are public. Startup pitches are misrouted. In operations, fragmented data, undocumented processes, one-off spreadsheets without ownership, stale content and requests lacking a defined output or deadline create avoidable friction.

Key Frameworks

IR workflow systemization

Map trigger, owner, source data, approvals, deliverable and deadline so fundraising and LP service can run consistently across people and tools.

Single source of relationship truth

Keep current contacts, interactions, requests and materials in governed systems rather than scattered spreadsheets and inboxes.

Investor-relations parsing rule

Interpret 'investor relations' as service to fund investors and fundraising—not portfolio-company investing—unless the firm explicitly says otherwise.

Bessemer Venture Partners Portfolio

Top Sectors

Communications2
Social2
E-commerce2
DevTools1
Data1

Stage Distribution

IPO8
Acquisition2
Series D1
Series F1
Series G1
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Yotpo
Zapier
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Zoomin
Zoosk
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Zopper
ZyG

+ 509 more investments. View fund →

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