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  1. Home
  2. /VCs
  3. /Nice Cheng
  4. /Briefing
Pre-Pitch Briefing

Nice Cheng

Partner at AppWorks

Check size: $200K-$15M at the firm level, from Seed through Series C; AppWorks can lead or follow and reserves capital for follow-ons.

SeedSeries ASeries BSeries CGrowthArtificial IntelligenceInternet of ThingsBlockchainWeb3Enterprise SoftwareConsumer InternetDigital MediaSoutheast Asia

Their Thesis

Nice focuses on growth-stage startups and seasoned founders, bringing a founder-operator lens shaped by building an internet company to profitability and later running strategy and operations after its acquisition. Within AppWorks, that lens is applied to technology companies in AI, blockchain, and Greater Southeast Asia, with particular attention to scalable operations, trusted customer relationships, and durable growth.

How to Pitch Them

For Series A-C, a warm introduction is the easiest route, although AppWorks accepts cold outreach. Explain why the team is uniquely qualified, show repeatable growth and operating discipline, and make the route to durable economics clear. Identify the specific Pan-Asian market, founder-network, or operational leverage AppWorks can provide.

What Excites Them

Experienced founders who combine strong technology with operating discipline, a credible path to profitable scale, and the ability to build trust and lasting influence with customers.

Key Frameworks

Founder-operator growth lens

Evaluate growth-stage companies with the practical standards of an operator: repeatable customer demand, disciplined execution, scalable operations, and a credible route to profitability.

Trust before distribution

Distribution cannot rescue a message that erodes customer trust; assess whether the product and its communication create durable influence before scaling reach.

Recent Writing

Ogilvy on Advertising in the Digital Agearticle

Digital distribution amplifies both useful and poor creative; durable influence depends on trust rather than repeatedly forcing an ineffective message.

AppWorks Portfolio

Aiworks
IEOs
hectocorn
decacorns
unicorns
centaurs
91app
Website
104
Ai-hay

+ 153 more investments. View fund →

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