Vertical Marketplaces

Craft Ventures

Check: No personal check-size range is published. Public Craft examples involving Lainy include led seed, Series A, and Series C investments; company financing totals should not be interpreted as her personal check authority.

Lainy backs software and marketplaces that modernize complex vertical workflows. Her cases favor founder-market fit, a painful operational wedge, simple products built on technically difficult systems, and distribution that compounds through workflow adoption or network effects. Across logistics, work management, healthcare, labor, and creative tools, she looks for products that turn fragmented manual activity into an integrated platform and make a professional capability accessible to more users.

Craft Ventures

Check: No personal check-size range is published. Craft attributes investments from seed through growth to Jeff, but public round totals are company financings and not his personal allocation authority.

Jeff specializes in marketplaces, particularly vertical models that go deeper than horizontal incumbents. He evaluates density, liquidity, trust, network effects, take rate, gross profit, and capital-efficient growth, and has extended that operating lens into payments and AI applications. His recent Venture Partner transition preserves an early-stage, marketplace-oriented role while Craft's broader strategy shifts toward later stages and other categories.