Government

El Salvador Bitcoin Office

Focused on Bitcoin-centric economic development in El Salvador, working on the country's Bitcoin adoption and Bitcoin-backed financial infrastructure.

General Catalyst

Check: Not applicable. Hirsh leads Percepta, an operating/transformation company, rather than a General Catalyst investment team. Founders seeking GC capital should contact an actual GC investor; enterprises seeking embedded AI transformation can contact Percepta.

Hirsh's operating thesis is that enterprise AI fails when organizations bolt point solutions onto legacy workflows or stop at pilots. Percepta embeds engineers, researchers and product managers inside critical institutions, combining frontier intelligence, proprietary data, domain trust and workforce adoption to redesign operations. The focus is production transformation in healthcare, government, manufacturing and finance—not venture selection or personal check writing.