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Pre-Pitch Briefing

Fred Wilson

Co-Founder & Managing Partner at Union Square Ventures (USV)

Check size: $1M-$25M

Series ASeries Bnetworks/platformsclimatecrypto/web3healthfintecheducationdecentralized protocols

Their Thesis

Backs 'trusted brands that broaden access to knowledge, capital, and well-being by leveraging networks, platforms, and protocols.' The access thesis is the through-line: every investment should make something important more accessible to more people. Willing to invest in companies without a business model if the product will attract millions. Lives with uncertainty. Now investing in climate tech (both bits and atoms) through a dedicated fund. Fred is thesis-driven — USV publishes its investment thesis publicly and updates it periodically. Each fund has a specific thesis, and every investment must fit. Historically moved through phases: Web 2.0 networks → mobile → crypto/web3 → climate. One of the earliest VCs to take crypto seriously (invested in Coinbase in 2013). Co-founded USV with Brad Burnham in 2003 after learning hard lessons from the dot-com bust at Flatiron Partners.

How to Pitch Them

Lead with the network effect. USV thinks in terms of networks and platforms. If your product doesn't have a network dynamic, it's probably not a fit. Show how you broaden access to something important. Don't pitch a tool — pitch a platform. Demonstrate that you understand the difference between a product people use and a network that grows on its own. If you're in crypto, show utility not speculation. If you're in climate, show both the impact and the business case. Fred is deeply intellectually curious — show that you've thought deeply about the market dynamics, not just the product features. Read his blog before you pitch — understanding USV's published thesis is table stakes.

What Excites Them

Products millions of people will use. Network effects and platform dynamics. Founders building for broad access, not niche premium. Companies where value compounds as the network grows. Protocol-level innovations that create new market structures. Companies that would be impossible without the internet/crypto.

What They Pass On

Enterprise-only SaaS without network effects. Companies serving narrow, premium audiences. Businesses without community or network dynamics. Companies that don't broaden access. Pure financial engineering. Companies where the founding team isn't mission-aligned with the access thesis.

Key Frameworks

The Access Thesis

Every USV investment should broaden access to something important — knowledge, capital, well-being, markets, education. If a company doesn't make something previously scarce more available to more people, it doesn't fit the thesis.

Networks, Platforms, and Protocols

USV's investment universe: companies that leverage network effects (more users = more value), platforms (create ecosystems that others build on), and protocols (foundational infrastructure that enables new markets). Every investment must have at least one of these dynamics.

Carlota Perez Technological Revolution Framework

Fred frequently references Perez's framework: new technologies go through an 'installation phase' (speculation, infrastructure building) followed by a 'deployment phase' (real utility, broad adoption). He used this to maintain crypto conviction during the crypto winter, arguing it was between installation and deployment.

Thesis-Driven Investing

Every fund has a specific, published thesis. Every investment must fit the thesis. This discipline prevents opportunistic investments that look good in isolation but don't compound the firm's knowledge. Learned the hard way from Flatiron Partners' undisciplined dot-com era investing.

Product Before Business Model

For network-effect businesses, usage and engagement matter more than monetization in the early days. A product with millions of engaged users can always find a business model. A product with a business model but no users is dead.

In Their Own Words

“If a service gets millions of users but has no business model, I'm not worried. If it has a business model but can't get millions of users, I'm worried.”

— AVC blog / interviews

“Large networks of engaged users, differentiated through user experience, and defensible through network effects.”

— USV Thesis 2.0

“I've been investing for 30 years and the biggest lesson I've learned is that thesis-driven investing beats opportunistic investing every time.”

— Interviews

Recent Writing

AVC.com (daily blog)blog

One of the longest-running and most influential VC blogs. Fred wrote almost daily for 20+ years covering startup ecosystems, investing philosophy, crypto, climate, music, and NYC tech. Transitioned to avc.xyz. Known for engaging comment sections that became a community. The blog itself embodied the 'network' thesis.

The USV Investment Thesisthesis_document

USV publishes its investment thesis publicly. Core: 'large networks of engaged users, differentiated through user experience, and defensible through network effects.' Updated over time to include crypto/web3 and climate.

What Has Changedblog_post

Reflection on how USV's thesis evolved from 'large networks of engaged users' to 'trusted brands that broaden access' — the through-line is always access and networks.

The Carlota Perez Frameworkblog_post

Fred frequently references Carlota Perez's framework on technological revolutions — installation phase vs. deployment phase. Argued that crypto was in its installation phase and the deployment phase (real utility) was coming.

Some Thoughts On Cryptoblog_series

Multiple posts over years making the case for crypto/blockchain as the next computing platform. Argued for decentralization as both a technology architecture and a political philosophy. Maintained conviction through multiple crypto winters.

Podcast Appearances

Fred Wilson on Networks, Platforms, and Protocols — a16z Podcast
Network effects frameworksprotocol investingdecentralization
Fred Wilson on 30 Years of Venture Capital — Invest Like the Best with Patrick O'Shaughnessy
Lessons from Flatiron Partners failureUSV thesis evolutioncrypto convictionbuilding the NYC tech scene
Fred Wilson on Crypto, Climate, and the Future of VC — The Twenty Minute VC (20VC)
Why crypto mattersclimate tech fundthesis-driven investingnetwork effects

Union Square Ventures (USV) Portfolio

Top Sectors

L1/L23
Infrastructure2
Marketplace2
Gaming1
NFT/Gaming1

Stage Distribution

Series A85
Seed57
Series B14
IPO5
Series C4
Tacoda
Tumblr
$5.0M
Boxee
Yieldmo
Covestor
Zemanta
Wesabe
Disqus
Targetspot
Outside.in

+ 207 more investments. View fund →

← Full profile@https://twitter.com/fredwilsonLinkedInUnion Square Ventures (USV) website