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Pre-Pitch Briefing

Byron Deeter

Partner at Bessemer Venture Partners

Check size: $1M-$100M+ (multi-stage, BVP has $3.6B+ under management)

SeedSeries ASeries BGrowthcloud/SaaScybersecurityAIenterprise softwarevertical SaaSdeveloper tools

Their Thesis

The cloud computing investor. His annual 'State of the Cloud' report is the definitive industry reference for cloud/SaaS metrics. Bessemer's 'Cloud Atlas' benchmarking tool is used by thousands of SaaS companies. The firm publicly lists its 'Anti-Portfolio' — companies they passed on (including Apple, Google, Facebook, Intel) — as a reminder of humility. Data-driven, metrics-obsessed approach to SaaS investing. Has been investing in cloud for over two decades, since before 'cloud' was even a common term. Believes AI will fundamentally transform labor-intensive enterprise processes and that the next generation of cloud companies will be 'AI-native' rather than AI-augmented. BVP created the BVP Nasdaq Emerging Cloud Index (EMCLOUD) tracking public cloud companies — a widely referenced industry benchmark. Byron sees vertical SaaS (purpose-built cloud for specific industries) as one of the largest remaining opportunities.

How to Pitch Them

Come with SaaS metrics. He literally wrote the book on cloud benchmarks. Know your NRR, gross margin, CAC payback, burn multiple, and Rule of 40 score before the meeting. Benchmark yourself against the Cloud Atlas data — he'll do it himself if you don't. Show how AI accelerates your metrics, not just your features. If you're vertical SaaS, show deep industry understanding and explain why a horizontal tool can't serve your customers. If you're early-stage without metrics, show a clear path to strong unit economics and demonstrate customer love. Be data-driven and precise — Byron is an analytical investor, not a vibes investor. Read the State of the Cloud report before your meeting.

What Excites Them

Founders building cloud-native, AI-native enterprise software. Strong SaaS metrics (NRR >130%, gross margin >70%, efficient growth). Products that transform entire industries, not just departments. Companies with clear recurring revenue models. Developer-first products that grow bottom-up. Vertical SaaS that dominates a specific industry. Companies where AI enables a step-function improvement in the value proposition.

What They Pass On

On-premise software. Companies without recurring revenue models. Pre-product companies without clear technical differentiation. SaaS with poor unit economics. Companies that can't articulate their efficiency metrics. AI wrapper companies without proprietary data or workflows.

Key Frameworks

State of the Cloud Metrics

The standard SaaS benchmarking framework: ARR growth rate, net revenue retention (NRR), gross margin, CAC payback period, burn multiple, Rule of 40 (growth rate + profit margin should exceed 40%), and magic number. BVP's Cloud Atlas provides benchmarks for each metric at different stages.

Rule of 40

A SaaS company's growth rate plus its profit margin should exceed 40%. A company growing 60% with -20% margins scores 40 (passing). A company growing 20% with 10% margins scores 30 (failing). This framework balances growth and profitability and is widely used in cloud investing.

Net Revenue Retention (NRR)

The single most important SaaS metric. Measures revenue from existing customers year-over-year including expansion, contraction, and churn. >130% is elite (customers spend 30%+ more each year). >100% means you grow even without new customers. <100% means you're leaking.

AI-Native vs. AI-Augmented

AI-augmented companies bolt AI features onto existing products. AI-native companies are built from the ground up with AI as the core — different architecture, different UX, different pricing. The next wave of category leaders will be AI-native.

Vertical SaaS Opportunity

Every industry needs purpose-built cloud software. Horizontal SaaS (tools that work for everyone) has been largely built. Vertical SaaS (tools built specifically for restaurants, construction, healthcare, etc.) is the next massive wave. Toast for restaurants, Procore for construction, Veeva for pharma — there's a Toast for every industry.

The BVP Anti-Portfolio Principle

Even the best investors miss massive opportunities. What matters is portfolio construction over time — consistently finding great companies, not avoiding all mistakes. This humility keeps BVP from overweighting past pattern recognition and staying open to new models.

In Their Own Words

“Cloud is not a technology — it's a business model. Recurring revenue, land and expand, negative churn — these are the fundamentals that make cloud companies compound.”

— State of the Cloud / interviews

“The best SaaS companies aren't selling software — they're selling outcomes. And with AI, the outcome can be dramatically better.”

— AI and cloud presentations

“Net revenue retention above 130% means your existing customers are your best growth engine. Below 100% means you're leaking value.”

— Cloud Atlas / State of the Cloud

Recent Writing

State of the Cloud Report (Annual)annual_report

The definitive annual report on the cloud/SaaS industry. Covers market size, growth trends, public and private cloud benchmarks, IPO activity, M&A, and emerging trends. Each edition introduces new frameworks and metrics. The 2024/2025 editions focus heavily on AI's impact on cloud economics.

Bessemer Cloud Atlasbenchmarking_tool

Interactive benchmarking tool that lets SaaS companies compare their metrics (ARR, NRR, gross margin, growth rate, efficiency) against thousands of cloud companies. Has become the standard reference for SaaS benchmarking.

The BVP Anti-Portfolioweb_page

Legendary page listing every major company BVP passed on — Apple, Google, Facebook, Intel, eBay, FedEx, etc. A masterclass in VC humility. Shows that even the best investors miss deals, and that what matters is the portfolio you build, not the individual misses.

BVP Nasdaq Emerging Cloud Index (EMCLOUD)index

A basket of publicly traded cloud companies used as an industry benchmark. Tracks the performance of emerging cloud companies and provides data on cloud adoption trends.

The AI Revolution in Cloudblog_post/keynote

AI is the biggest inflection point in cloud since the transition from on-prem to SaaS. The next generation of cloud companies will be 'AI-native' — built from the ground up with AI as the core, not bolted on as a feature. This will create a new wave of category leaders.

Podcast Appearances

Byron Deeter on Two Decades of Cloud Investing — The Twenty Minute VC (20VC) with Harry Stebbings
State of the CloudSaaS metrics that matterAI's impact on cloudShopify and Twilio stories
The Cloud Investor — Invest Like the Best with Patrick O'Shaughnessy
BVP's cloud thesisSaaS benchmarkingvertical SaaS opportunityAI-native vs. AI-augmented
State of the Cloud keynote presentations — BVP Cloud Summit, SaaStr, various conferences
Annual cloud market overviewpublic cloud benchmarksemerging trendsAI and cloud economics

Bessemer Venture Partners Portfolio

Top Sectors

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Stage Distribution

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Acquisition2
Series D1
Series F1
Series G1
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